Overall, plenty of interest at the booth over the 3 days generating several leads (interest levels supported by the seminar’s throughout the Expo) In general, good organisation/layout on the floor (although noise levels in seminar area weren’t ideal for speakers/attendees).
Franchising Expo website related activity continues to filter through regular interest. We may want to discuss how we can ramp up exposure in this area.
McDonald's Restaurants (NZ) Ltd
I’ve used Expro email list for EDM and found it very responsive, the team is very helpful, the execution and delivery is flawless. Will use their list for EDM again and recommend to anyone to do same. The quality of the list is unparalleled. Also I found that my ads on their website worked well for me and generated number of quality leads.
Director at Better Business Institute
Franchising Expo was essential component of our marketing strategy for the last 8 years. The organisers of the expo are always professional, accommodating and helpful. Our organisation had generated a lot of interest from prospective buyers and purchases at Franchising Expo.
We will be attending the Expo as an exhibitor for many more years to come. If you are serious about creating quality leads for your franchise – this show is a must!
Director at Better Business Institute
We launched our Franchise Business at the 2012 Franchise Expo.
We were very pleased with the number of leads and we were able to generate our FIRST EVER Franchisee on board within four weeks of the show. We're still working through a number of leads and hope to have one or two more on board over the coming months.
Thank you very much.
Guardians NZ Limited
I was overwhelmed by the response to our hastily assembled small stand at the recent Auckland Franchising and Business Opportunities Expo. Not only do we have, as a direct result, more than 30 leads for possible franchisees, some very serious, but we have also recruited two new employee drivers from those attending the show. A most successful outcome" - Derek Wiseman, Allbays Transport.
I hope that's OK. If you need to edit it, just tell me what you've done and I'll let you know in the unlikely event of a problem.
Cafe2U approached the organisers of the Auckland Franchising Expo early in the planning of the Australian based company’s launch into New Zealand to find a willing partner to assist in the development of a launch programme. Franchise Expo worked closely with Cafe2U to help us devise the best plan for the Auckland Expo (August 2012), and also provided contact for a number of suppliers. Great synergies were also realised when the organisers offered a package for the Franchise Expo website which was once again developed to suit our requirements including a web presence and e marketing programme.
Our pre- show marketing plan created a good deal of brand awareness before the expo, so we could showcase our actual product and management team at the Expo to interested parties, many of whom had already done their homework before visiting us at the show. The personal interaction that the show offered allowed many potential franchise partners to make a final decision at the show. This resulted in the show being the most successful one we have attended – having attended franchising shows in Australia, UK and USA.
Marketing Manager - Cafe2U Australia Pty. Ltd.
The Coffee Club exhibited at the Franchise Expo for the third year running, and although we have strong brand presence in NZ, the franchise expo is a good way for us to gain further exposure with prospective franchisees. We had a good turnout at our stand and the conversations with prospective franchisees was very positive. Being in front of somebody gives you a feel for who they are and of course gives them a better feel for who you are and what your brand is all about. All in all it was great for us and we look forward to being involved again next year.
Thanks & Regards,
Andy Lucas | director
The Coffee Club New Zealand
VIP HOME SERVICES has enjoyed being an exhibitor and participant in the NZ Expo Series for many years. We continue to find top quality prospective franchisees at these forums and cannot envisage maintaining our ongoing record of success without participating in all three NZ Expos. Best of all, we enjoy working with Jo & Ian – they do a terrific job every time!
Estelle & John Logan,
V.I.P. Home Services N.Z.